Noon Design Studio uses ancient dye techniques to produce natural clothing that is completely biodegradable and nontoxic.
One of the biggest problems with cheap, mass-produced clothing (think Wal-Mart, K-mart, and Target), is that the industrial processes used to turn the raw textiles into colorful, trendy outfits involve toxic substances such as lead, other heavy metals, and arsenic.
Not only do these substances trigger skin irritation and allergies for some people, they also contribute to air and water pollution. Organic clothing makers are multiplying rapidly, but the high cost of their wares often prohibits people from revamping their entire wardrobe with sustainable alternatives.